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After school, George joined the army in 1942
and, right after Pearl Harbor, was sent to the Aleutians. He began
his army career in the 31st Field Artillery and later was a DJ for
Armed Forces Radio.
After the army, George continued to be a very busy man. He attended
the L. A. Conservatory under the GI Bill and, more importantly, met
and married his lovely wife Tess. George and Tess were married in 1950
and were inseparable until Tess passed in 2003.
In addition to his work with The Hyde Parkers, George formed The Bachelors
who were on the MGM label and has two solo Guitar albums – one
recorded in L.A. and one in London. He has also performed on the recordings
of many people. When asked who his favorite person to work with was,
he responded Nelson Riddle. When asked why, he explained that other
than being such a huge talent Nelson Riddle was a great person. “And,
in a moment of weakness, he said ‘George can I call you on a
date.’ He wasn’t really my type, but, he called me in, and
it was wonderful. It was with the great Capitol orchestra. At one
point, he introduced me to the orchestra and said, ‘I’d
like you to meet our guitarist, George Russell. He’s not only
going to play these dates he’s going to promote this and make
me a star.’”
George’s first promotional job was with Mercury records for West
Coast promotions, from there he went to Capitol, then to Columbia
around 1960. “I was at Columbia for about a year when I decided
I was too young to die. I then became an independent record promoter.
About two months later, I got a call from Helen Noga and I’ve
been with Johnny ever since.”
To cover all of the entertainers that George has promoted over the
years while at a label or independently would take much more space
than we have for this column. So, the following is just a sampling.
Mercury –
Patti Page, The Platters, Anita O’Day, The Eddie Howard Orchestra,
Dinah Washington, Erroll Garner
Capitol -
Nat King Cole, Peggy Lee, Dean Martin, George Shearing, Frank Sinatra,
The Four Freshmen, Billy May, Jonah Jones, Stan Kenton, Ray Anthony,
Tenessee Ernie Ford, The Beach Boys, The Kingston Trio
Columbia –
Johnny, Tony Bennett, Marty Robbins, Jerry Vale, Vic Damone, Dave
Brubeck, Miles Davis, Duke Ellington, Charlie Byrd, Mormon Tabernacle
Choir
Independent –
Julie Andrews, The Sherman Brothers, Vickie Carr, Spike Jones, Julie
London, Willie Nelson
George also has the distinction of promoting the classic rock operas
“Hair” and “Jesus Christ Superstar”, as well as
the plays “Cats” and “Evita”. His story about
working on “Jesus Christ Superstar” is one of many, many
stories about promoting the unpromotable. “I tried to take it
to a couple of stations and their response was, ‘Is this something
about religion?’ So, I took it out of their hands and went to
the colleges. I took some librettos from the musical to drama departments
and went to the college radio stations. They loved it.” To further
promote it, he set up clergy from different religions on a San Diego
radio station to discuss the rock opera and take calls. Three days
later people were still calling on it.
George can tell you about having cocktails with Billie Holiday, or
“going up the fire escape and through the kitchen” to get
air play for a song, or composing “Birthstone Suite” which
he recorded in 1988 with the Royal Philharmonic, and more. He’s
been with Johnny professionally longer than anyone, having joined
him in 1961 and shows no sign of slowing down.
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